Current Brand Obsession: L.L. Bean

 
 

Growing up, all the “cool-kids-who-didn’t-have-to-work-and-spent-the-summer-at-the-pool” had all the L.L. Bean things. I remember this one girl in particular — we had all the same classes and she was popular, outgoing and always had a brand new, freshly monogrammed, L.L. Bean backpack at the beginning of each school year. Considering I was a junior high/high school student in the late 90’s early 2000s, this was a big deal.

Why?

Well. Because growing up in Red Lion, Pennsylvania, meant we weren’t even CLOSE to an L.L. Bean store. My assumption always was that she probably traveled to the “big city” of Philadelphia to make the purchase, or had a relative who did. Perhaps she made a catalog or online purchase. Whatever the case, wasn’t available at the closest Wal-Mart or J.C. Penney (the “best” department store around) was just A WHOLE OTHER WORLD.

So, when I was looking for a backpack for law school, I thought of that bag and decided to fulfill a childhood dream — to have an L.L. Bean monogrammed backpack of my own.

And so I did.

But then something unexpected happened. When I visited the L.L. Bean website, my “sustainable-capsule-wardrobe-I-want-an-autumn-home-in-Maine” self absolutely FELL IN LOVE with their mission, their history and ALL THEIR THINGS.

Since 1912, L.L. Bean has believed in the adventure of a life lived outdoors, the promise of a fair deal and the guarantee that everything we make is designed to last.

(Basically all the things I love.)

They have so many videos on their website detailing their heritage and values.

My favorite videos were learning more about how their boots are made by the community in Brunswick, Maine.

One the Maine Hunting Shoe: “Outside of your gun, nothing is so important to your outfit as your footwear. You cannot expect success hunting deer or moose if your feet are not properly dressed.”

Back in 1912, Leon Leonwood Bean designed a boot that would keep his feet dry, and yet give him comfort while he was out hunting. It was a rubber bottom with a leather top. He created this design and he came back and hired a local cobbler. They made 100 pair. He marketed those 100 pair and sent them out. Ninety of them came back, and he made good on those 90 pair. Thus, the guarantee was born, and L.L. Bean has been making them in Maine ever since.

So, I’ve added L.L. Bean into my “favorite sustainable capsule wardrobe” brands and started up a wish list for my Fall capsule wardrobe.

Here are my top three Fall 2018 favorite L.L. Bean things…

 
 
 


Hope to add some of these pieces to my wardrobe and come up with some new outfits soon!

Thanks for stopping by.

 
 
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